The All-in Charlotte mark combines the All-in-C logo and University text lock up. The collegiate-inspired C with the Niner’s pick has beveled corners, aggressive stance and 9° forward slant. The emphasis on Charlotte in the text lockup highlights our tie to this thriving city.
In order to ensure readability of the primary mark, the logo should always be legible and clear from other design and type elements. Using Charlotte as a reference point (X) — please allow that same space (X) before introducing additional design elements. Note: The (X) height clear space is consistent across all logo variations including the horizontal and logo type versions. Minimum height: 1.12” Print / 80px Digital.
Never recreate, alter, embellish, or distort the logo in any way. Effects such as drop shadows, beveling and outer glows compromise the clean, refined look of the brand. These principles apply to any identity element within the Charlotte system: primary mark, sub-brand, typefaces and any lockup.
Quick Reference Guide
This quick reference guide is designed to help you understand the different logo options available and proper usage of each. By maintaining a cohesive, recognizable and differentiated brand identity, together we can raise the institutional profile of UNC Charlotte.