Brand Attributes

Brand positioning

In order to tell one cohesive story, we’ve built a brand positioning statement that combines our mission, vision and guiding commitments into a single phrase. Our positioning captures what differentiates us from other universities and represents how we want audiences to see us. While not a tagline, all messaging should be rooted in this conceptual core to unify Charlotte across all communication.

Fearlessly Shaping What's Next

  • A growing, thriving university that is writing its next chapter by uniquely embracing both academic excellence and academic accessibility.
  • Charlotte empowers driven students of all backgrounds to make the most of their diverse experiences and perspectives to positively shape their lives, industries and communities.
  • Charlotte prepares its graduates to hit the ground running, bringing bold new thinking and skills honed in innovative, interdisciplinary programs and cutting-edge research that expands and accelerates progress.

Brand Values

WHO WE ARE

We are the next generation of leaders, driven to innovate, grow as individuals, and drive progress for the future.

WHAT WE DO

We foster a like-minded community of empowered students, teachers, and professionals. With a thriving city at our backs, we’re proud to shape the future. That’s why every day, we work to turn potential into reality across abroad range of disciplines.

WHY WE DO WHAT WE DO

We are committed to a better future, and we know that we are the ones with the power to create it. Our university and our city working together create an opportunity to enact change that no other school can offer. That’s a big responsibility, but we’re up to the task.

WHAT WE STAND FOR

  • Community
  • Inclusivity
  • Progress
  • Authenticity
  • Creativity
  • Empowerment
  • Opportunity
  • Growth

WHAT WE WANT TO BE

  • Authentic
  • Innovative
  • Promote Diversity and Inclusion
  • Think big
  • Seek knowledge
  • Work toward growth
  • Embrace community